How to Select a Skincare Aesthetic Line for Your Clinic

skincare aesthetic

A skincare aesthetic is a state-licensed skin care professional who promotes the health and beauty of the skin by performing treatments like waxing and peels. Aestheticians also educate clients on cleansing, diet and the proper application of skin care products at home. Thanks to aging baby boomers and an increase in disposable income for many Americans, the field of esthetics is experiencing a significant uptick in demand.

Offering a well-curated line of skin care products that complements your treatment services can help boost client retention, improve patient outcomes and raise profit margins. When selecting a skincare line, it’s important to choose one that incorporates a branding profile that reflects the look and feel of your clinic. Well-displayed, easily accessible products are more likely to catch the eye of your patients.

For example, Venus Skin uses a sleek, white palette with neutral tones that blend in seamlessly with any salon or spa setting. This creates a professional appearance for your clinic and allows you to incorporate the brand into your marketing materials with ease.

During your initial consultations, consider using a skincare pyramid to illustrate the top three recommendations for achieving your patient’s primary cosmetic goals. This will make it easier for your team to articulate how each product fits into the overall regimen and how they can work together for better results.

If you’re ready to add a high-performing skin care line to your clinic, you can find the best products for your client base at The Curated Aesthetic. Contact us today to learn more about our selection or stop by our facility on Cornwallis Drive [map button] in Louisville, KY.