The beauty industry is based on consumer preferences and population size. The profitability of a skin care company depends on its ability to create new products, sell them effectively, and run operations efficiently. While large skin care companies enjoy a significant scale advantage, smaller skin care companies can compete effectively by offering products that address specific problems. Regardless of the industry size, skin care companies must invest heavily in research and development to ensure that their products are effective and safe for users.
The first step in developing an effective skin care brand is to determine your target audience. Each brand will have its own look and selection of products, but most brands have certain traits in common. Ask yourself: What do your customers want from a skin care product? What are their pain points? What are their preferences? How do they feel about a particular brand? Which brand is more trustworthy? How do they compare to other skin care companies? These are the basic questions that you should ask yourself to find out how your products stack up.
For an example of a skincare company based on clinical study results, check out Rodan and Fields. These dermatologists developed the acne-fighting skincare brand Proactiv. Another skin care company is Jordan Essential. Their motto is “Healthy skin, healthy life” and their natural ingredients work to support health. The company’s skincare products are made from plants, which are good for the environment, as well as for your skin. These are just a few of the many skin care companies that have become popular in the last few years.
Maybelline Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
$10.82 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skin Care, Gifts for Women | 1.19oz(34g) x 4ea
$14.90 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
$18.90 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
PanOxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength Antimicrobial, 5.5 Ounce (Pack of 1)
$9.88 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
$10.59 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Sacheu Lip Liner STAY-N Peel Off Lip Stain — Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E — Transfer Proof Matte Finish, Vegan & Cruelty-Free (p-INKED)
$14.00 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
$16.13 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Method Body Wash, Sea + Surf, Paraben and Phthalate Free, 28 oz, (Pack of 1)
$9.32 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
$24.99 (as of January 11, 2026 13:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)